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New Respectful Maternity Campaign Launched

New Respectful Maternity Campaign Launched

January 2012 marks the start of the backing and promotion of a new campaign ‘Respectful Maternity Care: The Universal Rights of Childbearing Women’ by the White Ribbon Alliance whose aim is to raise awareness of women’s right to access respectful and appropriate care during pregnancy and childbirth.

The campaign states:

"In every country and community worldwide, pregnancy and childbirth are momentous events in the lives of women and families and represent a time of intense vulnerability. The concept of “safe motherhood” is usually restricted to physical safety, but childbearing is also an important rite of passage, with deep personal and cultural significance for a woman and her family.

Because motherhood is specific to women, issues of gender equity and gender violence are also at the core of maternity care. Thus, the notion of safe motherhood must be expanded beyond the prevention of morbidity or mortality to encompass respect for women’s basic human rights, including respect for women’s autonomy, dignity, feelings, choices, and preferences, including choice of companionship wherever possible.


A PDF version of the document outlining the full points of the campaign can be downloaded here.
Direct2Mum

Direct2Mum

We know that being a Mum is the most rewarding and demanding job in the world, and knowing where to turn to for advice and answers to all those niggling questions that Motherhood can throw at you can be really confusing. That’s why Direct2Mum want to be there by your side right from the very start, to offer professional, impartial, practical, and above all, friendly advice when you need it most.

Whether you want to know how often to bathe your precious newborn or the best treatments recommended for colic, the answer is waiting for you! With a team of hand-picked experts and real life Mums and Dads to support you and helpful guides covering everything from how to help you and your baby get a good nights sleep to little tricks to get your fussy eaters to try new foods, Direct2Mum offers great practical advice on your baby’s key development stages from their first days through to toddling.

Direct2Mum

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