No More 'Huggies' Nappies - Direct2Mum

No More 'Huggies' Nappies

No More 'Huggies' Nappies

As of spring 2013, Huggies nappies will not be available to buy in the UK or Ireland.

Kimberly-Clark is to stop manufacturing the famous Huggies nappy, but shall continue to make:
  • Huggies wipes
  • Huggies Little Swimmers nappies
  • Huggies Pull-Ups
  • Huggies Potty Training Pants
  • Huggies DryNites
  • Huggies Bed Wetting Mats
The company has apparently decided to concentrate on making non-fastening nappies, and will therefore be closing various plants, putting around 1,500 jobs at risk across Europe.

The nappy mill in Spain will be sold, as will the factories in Barton and Flint in the UK.

Kimberley Clarke's net income as of September was £335 million; an increase of 17.2% on last year.

This news will certainly come as a shock for many who rely on Huggies, and always have them on their weekly shopping list.

Amanda Redman, Marketing Director at Huggies® says: “We understand many mums and dads will be disappointed by our decision, however, this was not taken lightly and it means we can now re-focus on other core brands within our company portfolio. We hope our loyal customers will continue to use Huggies® products and that those using Huggies® nappies now can carry on their journey with our Pull-Ups® range to help them through the potty training period.”

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