Liberal Democrat Minister Jo Swinson has said that parents should not be telling their children they are beautiful, because it puts too much emphasis on appearance, and can lead to body confidence issues for the future.
The Liberal Democrat was airing her thoughts ahead of a 'Body Confidence' campaign, being lead by the Government. This campaign aims to raise awareness of both negative and positive ways in which the media portrays appearance.
When Ms Swinson was asked what parents could say she replied with "There's a whole range of things, but not praising children for how they look, which suggests that's the most important thing, is one. I know as an aunt you fall into the trap of turning to your niece and saying 'you look beautiful' - because of course all children do look beautiful - but if the message they get is that's what's important and that's what gets praise, then that's not necessarily the positive message you want them to hear".
Ms Swinson went on to suggest that "praising them for their skill in doing a jigsaw and all these other things that they're doing, their curiosity in asking questions and a whole range of things" would be more beneficial than commenting on looks.
The latest study showed that one in four of children aged between 10 and 15 are unhappy with how they look, and 72% of girls feel that too much attention is put on celebrity's appearances.
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