Win The Ultimate Baby Sleep Aid - Ewan! - Direct2Mum

Win The Ultimate Baby Sleep Aid - Ewan!

Win The Ultimate Baby Sleep Aid - Ewan!

SweetDreamers are offering two of our lucky members the chance to win a Ewan the Dream Sheep sleep aid in the latest (and most gorgeous) colour scheme!


The early days of parenthood are typically associated with sleepless nights and crying babies. In the main, this is simply due to the baby’s feeding patterns, but some newborns do struggle to adjust to their new environment. The sleep routines of Lynda Harding’s first five children soon fell into place but when Bradley, baby number six, arrived bedtime wasn’t quite so easy!

This prompted Lynda to design a product to soothe unsettled children and promote healthy sleep patterns for both parent and child. Following extensive research trials and input from both professionals and parents, ewan the dream sheep® from SweetDreamers was born! He can be used from birth in any cot and helps babies and toddlers establish a healthy sleep pattern by closely mimicking certain sounds from the womb and recreating these within the cot. This ‘womb experience’ helps trigger a calming reflex, which reduces crying time and lulls babies into a long and peaceful sleep.

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Lynda went to great lengths to make sure that the best possible sounds in the multi award winning ewan the dream sheep were used. With the help of the UoB’s foetal monitoring equipment, the actual womb sounds and heartbeat of a pregnant mum were recorded by her team. These sounds were then combined with household, musical and natural sounds at low base frequencies of 125hz to produce ‘pink noise.’ This is the type of noise that babies predominantly hear when in the womb, which is why it is so effective. Parents were asked to trial a selection of sounds at home to find out which ones worked best for their baby and from these results, the top 4 most popular sounds: vacuum cleaner, womb, rain and harp music, were selected to be used in ewan.

The final ingredient to the mix was the soothing pink glow that is emitted from ewan the dream sheep®... research has shown that babies are comforted by certain aspects of the womb, so a pink ambient glow was the natural choice for ewan’s tummy.

Sounds: heartbeat + womb, heartbeat + vacuum cleaner, heartbeat + harp music, heartbeat + rain

Playback: 20 minutes

Sound activation: push button in each of the 4 legs

BABIES UNDER 12 MTHS: Suspend ewan from cot bars or place beside Moses basket. FSID/Lullaby Trust guidelines do not recommend that plush toys are placed directly next to babies while sleeping for the first 12 months.

Batteries: 3 x AAA batteries (not included)
International delivery: Yes
Night light: Yes, pink glow
Power supplier: Battery
Rechargeable: No
Suitable from: Birth

Feedback from thousands of parents around the globe has shown that soft cuddly ewan the dream sheep® is loved by newborns through to toddlers and beyond… so there really is a place for ewan® in every household!

Celebrity fans include yummy mummies Lily Allen, who tweeted “ THANK YOU!!!! Don’t know if I could survive without EWAN THE DREAM SHEEP®and Amanda Holden who recently commented “Hollie absolutely adores ewan”.

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Parents love ewan the dream sheep® and the best bit is that babies love him too! If you can't wait to see if you have been picked as one of our two lucky winners, then you can go direct to SweetDreamers, and Buy Him Today!

To keep up to date with all the latest news on SweetDreamers and their new additions to the flock visit SweetDreamers or like them on Facebook.

We have two of these fabulous items up for grabs. To be in with a chance of being picked, simply answer the question below before 11pm on the 20th of August. You will have to head to their site to find out the answer! Good luck!

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